Persona Workshop

For this project, we were taking a process that was performed in Excel spreadsheets and replacing it with a new web application on our platform. 

The first step was figuring out who our users were. I put together a persona workshop and gathered our Product Manager, Subject Matter Expert, and rest of the design team. Together, we filled out a persona template stating scenarios, goals, pains, and desires for users who currently perform this process. 

From this activity, I was able to create more defined personas. These personas are now what the team uses when creating other web applications for this particular business area. 




Trax Technologies