Persona Workshop

For this project, we were taking a process that was performed in Excel spreadsheets and replacing it with a new web application on our platform. 

The first step was figuring out who our users were. I put together a persona workshop and gathered our Product Manager, Subject Matter Expert, and rest of the design team. Together, we filled out a persona template stating scenarios, goals, pains, and desires for users who currently perform this process. 

From this activity, I was able to create more defined personas. These personas are now what the team uses when creating other web applications for this particular business area. 

Date

2015

Client

Trax Technologies

Role

Research