Physical Experience Design

Trax Technologies was soon attending a career fair at Arizona State University for Supply Chain and Data Analytics majors. Talking with our staff, I took it upon myself to help the team come up with a cohesive brand image to be presented at our company booth. 

I sketched out the experience and designed a new eye-catching and engaging flyer to get students interested in our company. I also designed the layout of the table with balloons to give off an image of 'fun' and to make our booth stand out. I also gave the students an insight of what it looked like to work at Trax by creating a screensaver of alternating photos and having that displayed as students spoke with us at the table.

The photos show the outcome with students lined up to our booth, talking with us, with their flyers in hand! We ended up hiring two interns from this career fair. One of which was an intern I directly was responsible for who worked on our Process Documentation.